A Colts player, a former Colts player, and a former Colts cheerleader walk into a bar…
And they start serving up juices, smoothies, and fresh food.
“It’s my first venture,” says Colts defensive end Kendall Langford of his new Juice Bar in Carmel. “I’m very excited about it. It’s something I thought about when I first entered the league. I just didn’t know what I wanted to do.”
While tossing around ideas, his former Rams teammate, Cortland Finnegan, brought an idea to him.
“He had been raving about it saying, ‘These juices are good, the income is good,’ just the whole concept of it,” he says. “So, I took a visit down to Tennessee, he has several down there, and I liked the product, liked the business model, and came back and we ran with it.”
There was only one problem – the Indianapolis market was taken. Dee Brereton was a Colts cheerleader in ’92 and ’93. She and her husband, Matt, had just moved back to Indy from Tennessee.
“I was a customer at the very first Juice Bar when there was one Juice Bar in Brentwood, Tennessee,” she says. “I liked the look of the place, the way they were presenting the product, the product itself, it just had a very cool, fun vibe. It was very hip and fresh and I said, ‘Man, they need to franchise this.’”
And when they did, they were first in line.
Plans for their Carmel location were already underway when Matt got a call from John Hunter, the founder and CEO of Juice Bar.
“He said, ‘We have a celebrity in Indy that would possibly be interested in becoming a partner.’”
The Breretons weren’t really interested in a partnership – until they met Langford.
“We just thought he was such a nice guy. We hit it off,” says Matt. “Between him and his wife, Cristin, they just seemed like really good people.”
Along the way, Langford pulled in someone else – former Colts safety Antoine Bethea, who’s now playing in San Francisco.
“Me and Antoine, we’ve got some history. Of course, he went to Howard and I went to Hampton, two rival colleges. We played against each other. Toine never beat me, let me put that out there,” Langford laughs. “We knew each other since then and we ended up signing with the same agent, Adisa Bakari.”
Bakari has a retreat for his clients every year where they talk about business opportunities, so Langford knew Bethea was looking for something similar.
“I hit him up like, ‘Hey, Toine, I’ve got the opportunity.’”
With Americans busier than ever, but more informed about food than ever, it’s an opportunity Langford feels good about – and so does Cristin.
“It feels really good. I’m really excited about it. Health and fitness is something we’re really into, so it’s really exciting for us to have a healthy food place,” she says.
Dee says juicing is a great way to do healthy fast. Just don’t call it a trend.
“I guess people could look at it as a trend – juicing. It’s really not,” she says. “People who have really been into the health industry, it’s been around for a long time. To call an apple or spinach a trend is kind of strange to me because it’s real food.”
Real food that can make a real difference in the health of Hoosiers.
Juice Bar opens on Friday, September 16th at 6:30 AM. There will be a grand opening celebration in the coming weeks and they have more locations planned in the months to come.
So, keep your eyes open for a Juice Bar in your neighborhood. And keep your eyes open when you visit.
“When you come in, you just may see a lineman,” says Matt.
Kendall Langford made an impact on the Colts defense his first season in Indianapolis.
His second season, he’s making an impact on the entire community.
Cheers to juicing!
Juice Bar is located at 1420 West Main Street in Carmel. For directions, hours, menu, and online ordering, download the Juice Bar app. And for updates, follow them on Facebook, Twitter, and Instagram.